Avadora Mimouni, the acclaimed model and designer, is a gem, inside and out, as is her line of luxury
bags adorned with haute couture upcycled materials. In 2017, Avadora attended an event wearing a one
of a kind purse she created and was surprised by the immense response that it received. She was
immediately inspired to launch her Avadora Mimouni Collection that same year. Her collection
received dramatic adoration from women of all ages.
Avadora was born in the Azores archipelago of Portugal. Avadora’s creative ways started in her youth.
She expressed herself through theater and modeling in fashion boutiques. She moved to Manhattan in
1994. She soon pursued modeling and graced the covers of magazines, walked prestigious runways and
appeared in acting roles. Her latest role is as an inspired designer helping make the world and its
inhabitants more beautiful.
Avadora Mimouni collection is launching an editorial and commercial campaign for 2021-2022.
The face of Avadora Mimouni’s Collection is Philanthropist, Social Worker and
Model, Lorraine Silvetz. Lorraine is Founder and Executive Director of Global Stress Initiative (GSI)
which donates treatment of service members, veterans, domestic violence and child
trafficking survivors impacted by PTSD since 2010. GSI’s treatment is non-pharmacologic using
individualized transcranial magnetic stimulation (iTMS) with dramatic results. She collaborates with
her husband, Robert Silvetz, MD, a medical and computer scientist, who participated in the
development of the innovative iTMS protocol since 2011.
Lorraine coined the name “Models of Philanthropy” to describe the ladies in the coverage she wrote
for Avadora Mimouni’s NYFW shows, 2019/2020. She walked the runway along with several
models, actresses, anchors, and philanthropist friends spanning from age 35-80, who have worked
alongside her for her own foundation but several others they all support. The message of
“Models of Philanthropy” and Avadora Mimouni Collection is in Lorraine’s words, “Beauty does not
stop at age 30 and the highest form of beauty is doing good works for others.” Lorraine states,
“The world needs a message that celebrates timeless beauty – both inside and out.”
Post pandemic, as people start emerging from their homes and jobs back to a more full life,
they’ll want to enter the world with a splash. Avadora Mimouni Collection will help them do just that at
any event that they attend.
All women agree that you cannot wear an Avadora Mimouni bag without
making a statement since they steal the show wherever you go. Avadora, as a model and a designer,
illustrates beauty is timeless and her gorgeous bags make each person who wears them feel like a gem.
And, let’s face it the more we feel like gems the more we behave that way and so the world becomes
more beautiful – one gem at a time.
The Gorgeous Model and Designer @avamaerusch
Avadora Mimouni Collection NYFW
Cosmopolitan Top Model
Photography Luis Omar Cajigas
Avadora Mimouni Makeup by Donna Sousa